Max Burchartz (1887–1961) studied painting at the Akademie der Künste in Düsseldorf and came into contact with the Bauhaus in Weimar during the 1920s. In 1924 together with Johannes Canis he opened an advertising agency in Bochum, which gained a reputation for creating innovative advertising campaigns with photography and typography. Until 1932 Burchartz taught photography and commercial art at the Folkwangschule für Gestaltung in Essen. One of his students was Anton Stankowski. In 1949 he was reappointed to the Folkwangschule, where he taught until 1955, publishing books on design theory such as Schule des Schauens in 1962.